He knew the pay-per-click initiative was, at times, a capital-intensive effort, but what did he care? He wanted leads! The salesperson thought that the company would be buying Google search ads, and he would soon have an inbox filled with leads. JACK FM – one of those “we play anything” adult hits formats. When he was told about the ad campaign, he lost his enthusiasm.
He spends most days making cold calls and would appreciate a warm landing once in a while when a prospect says they have “heard about you.” He was pleased with that as he wanted to feel supported by his company in helping him create leads. He added that his boss told him they were starting an ad campaign to generate leads and excitement for the company. He defined his target market as any business that needs data, cabling, and computer network installs. Recently, I met a salesperson for a computer networking, cabling, and communications business.
